TY - JOUR AU - Hertel, Patricia PY - 2015/04/16 Y2 - 2024/03/29 TI - Ein anderes Stück Europa? Der Mittelmeertourismus in Expertendiskursen der Nachkriegszeit, 1950–1980 JF - Comparativ JA - comparativ VL - 25 IS - 3 SE - Articles DO - 10.26014/j.comp.2015.03.05 UR - https://www.comparativ.net/v2/article/view/629 SP - 75-93 AB - <p>The mass tourism of millions of Europeans towards the Mediterranean in the post-war era was made possible through the efforts of both private and governmental actors. This article explores how, why, and to what extent these experts promoted ideas of a “South” within Western Europe during the Cold War era. Evaluating different groups of tourism experts – such as tour operators, travel writers, tourism scholars, economists in international organizations, politicians, and journalists – this article identifies several discourses that expressed internal differences within Western Europe via the idea of a European “South” that belonged to Western Europe, but which was considered to be “different” at the same time. The article argues that tourism experts fostered quite contradictory ideas: on the one hand, tourism was a central field to promote the idea of a “Southern difference” and, on the other hand, tourism was used to bridge economic gaps and political conflicts within Western Europe.</p> ER -