Die Verhandlung des Westens. Wissenseliten und die Heterogenität Westeuropas nach 1945

Der Mittelmeertourismus in Expertendiskursen der Nachkriegszeit, 1950–1980

  • Patricia Hertel

Abstract

The mass tourism of millions of Europeans towards the Mediterranean in the post-war era was made possible through the efforts of both private and governmental actors. This article explores how, why, and to what extent these experts promoted ideas of a “South” within Western Europe during the Cold War era. Evaluating different groups of tourism experts – such as tour operators, travel writers, tourism scholars, economists in international organizations, politicians, and journalists – this article identifies several discourses that expressed internal differences within Western Europe via the idea of a European “South” that belonged to Western Europe, but which was considered to be “different” at the same time. The article argues that tourism experts fostered quite contradictory ideas: on the one hand, tourism was a central field to promote the idea of a “Southern difference” and, on the other hand, tourism was used to bridge economic gaps and political conflicts within Western Europe.

Available Formats

Published

2015

How to Cite

Hertel, P. (2015). Ein anderes Stück Europa?. Comparativ, 25(3), 75-93. https://doi.org/10.26014/j.comp.2015.03.05