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About
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Vol. 4 No. 3 (1994): Die Heimat hat...
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Book Review
Hans Domizlaff, Die Gewinnung des öffentlichen Vertrauens. Ein Lehrbuch der Markentechnik. Ergänzt durch „Typische Denkfehler der Reklamekritik", Marketing Journal Verlag,: Hamburg 1992, 544 S.
Hamburg 1992, 544 S.
Dirk Schindelbeck
